Updated Logo Revealed for US Sailing Team AlphaGraphics

FOR IMMEDIATE RELEASE
Contact: Dana Paxton, US Sailing Team AlphaGraphics, 401-683-0800 x615, danapaxton@ussailing.org

New USSTAG logo

New Logo Aligns with AlphaGraphics rebranding

Portsmouth, R.I. (August 31, 2011) – US Sailing Team AlphaGraphics – the national sailing team comprised of the country’s top performing Olympic and Paralympic hopefuls – unveiled a revised team logo. The team’s title sponsor AlphaGraphics, the provider of visual communications for businesses through nearly 300 owner-operated, locally-based business centers worldwide, recently launched a new corporate identity to reflect a global focus on innovation and ingenuity. The USSTAG logo incorporates AlphaGraphics’new logo into the team’s all American red, white and blue design.

“Since 2008, AlphaGraphics has been the title sponsor of the US Sailing Team, a first for any national Olympic Team in the U.S.,” said Dean Brenner (Wallingford, Conn.), Chairman of the Olympic Sailing Committee. “Together we share the common goals of excellence, high performance and entrepreneurship. As our Olympic and Paralympic athletes compete around the world, they carry with them those ideals symbolized by the AlphaGraphics name incorporated into our logo, the primary branding element of the team.”

“For the first time in 41 years, AlphaGraphics has changed its logo and tagline as part of a brand evolution, reflecting the culture change that is happening in our network as we move into the marketing services arena,” said Kevin Cushing (Salt Lake City), CEO of AlphaGraphics.  “We are fortunate to also partner with US Sailing Team AlphaGraphics and to have their team collateral and branding elements as a platform to re-introduce ourselves to our current and future customers.”

The new USSTAG logo will be implemented across the team’s website, social media and the team’s signature “American Red” Atlantis WeatherGear team apparel.


To coincide with the announcement of the 2012 Olympic and Paralympic Teams in early 2012, all of the athletes’ equipment – from mainsails to hulls – will be branded with the new USSTAG logo similar to the prototype shown in this photo of Olympic Silver Medalist Zach Railey and his Finn. Photo: Amory Ross/US SAILING

About US Sailing Team AlphaGraphics
The US Sailing Team AlphaGraphics is managed by the United States Sailing Association (US SAILING), the national governing body for the sport of sailing and sailboat racing. The top athletes in each Olympic and Paralympic class are selected annually to be members of the US Sailing Team AlphaGraphics. US SAILING supports these elite athletes with funding, coaching and training. The title sponsor of the team is AlphaGraphics; other sponsors include Rolex Watch USA, Atlantis WeatherGear, Sperry Top-Sider, LaserPerformance, Harken Team McLube, Trinity Yachts, New England Ropes, Group Experiential Learning and Bow Down Training. http://sailingteams.ussailing.org.

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